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Universal Medica Customers. |
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Well known laboratories which have already trust us :
Baxter Bayer Beaufour-Ipsen BMS Janssen-Cilag Merck MSRM Mundipharma Pfizer
| Procter & Gamble Roche Sanofi~synthelabo Sanofi-Aventis Schering Serono
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 Universal Medica and Microsoft: a partnership for the implementation of a strategy CRM within pharmaceutical industry. The economic and competing environment of pharmaceutical industry is reinforced. In front of this evolution, an integrated channels management and a unified vision of the customers have competitive advantages allowing adapted strategies. Then all the difficulty consists in defining a perimeter “CRM” adapted to the strategy of development and the organization of the pharmaceutical laboratory and, consequently, economics lever and pragmatic profits Universal Medica and Unilog join to meet the new needs for the Sector Health-Pharmacy in the field of the CRM. Today, not only the market of the drug evolves, but also the procedures of promotion of the drugs and waiting of the patients change. With the arrival of the NTIC (New Technologies of Information and Communication), the Sector Health-Pharmacy, like all the other sectors, seeks to integrate solutions adapted to its various departments and to make evolve the techniques founded such as ETMS to these new tools and solutions (CRM, e-CRM…). However, technology , by herself, does not bring any competitive advantage; strategies of management of the change are thus necessary so that it reaches its full potential… |
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Partners
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