{"id":946,"date":"2018-03-12T08:26:23","date_gmt":"2018-03-12T07:26:23","guid":{"rendered":"http:\/\/www.universalmedica.com\/webinar-e-reputation-gestion-de-crise-reseaux-sociaux\/"},"modified":"2021-05-19T17:04:13","modified_gmt":"2021-05-19T15:04:13","slug":"webinar-e-reputation-gestion-de-crise-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/www.universalmedica.com\/fr\/webinar-e-reputation-gestion-de-crise-reseaux-sociaux\/","title":{"rendered":"Webinar : E-R\u00e9putation et gestion de crise sur les r\u00e9seaux sociaux"},"content":{"rendered":"

Qu\u2019est-ce que la E-r\u00e9putation\u00a0?<\/h2>\n

La E-r\u00e9putation<\/strong> est l\u2019image que donne une entreprise, une marque, un service, une organisation ou un individu, \u00e0 travers son comportement et sa communication.<\/p>\n

L\u2019ensemble de ces informations sont transmises \u00e0 travers les r\u00e9seaux sociaux, plateformes web, ou tout autre contenu mis en ligne.<\/p>\n

Positive, elle am\u00e8nera \u00e0 une bonne r\u00e9putation et sera source d\u2019avantage concurrentiel.<\/p>\n

N\u00e9gative, elle am\u00e8nera vers un \u00ab\u00a0Bad Buzz\u00a0\u00bb, ph\u00e9nom\u00e8ne de \u00ab\u00a0bouche \u00e0 oreille\u00a0\u00bb n\u00e9gatif et impossible \u00e0 \u00e9viter, mais que l\u2019on peut anticiper, notamment \u00e0 travers la mise en place d\u2019une m\u00e9thodologie de gestion de crise.<\/p>\n

Qu\u2019est-ce que la gestion de crise\u00a0?<\/h2>\n

La gestion de crise vise \u00e0 r\u00e9agir rapidement et efficacement lorsqu\u2019une crise \u00e9merge.<\/p>\n

Une pr\u00e9paration en amont est n\u00e9cessaire\u00a0:<\/p>\n

– Lister les ressources et les Process\u00a0: \u00e9quipe en charge, KPIs, seuil de d\u00e9clenchement d\u2019une alerte de crise, process de validation et planning des livrables.
\n– Ecouter les r\u00e9seaux sociaux et les M\u00e9dias Web\u00a0: mentions en ligne, identification des blogs, forums et influenceurs g\u00e9n\u00e9rant des discussions en ligne, mise en place d\u2019alertes sur certains sujets etc.
\n– Analyser et \u00e9valuer les risques\u00a0: lecture et appr\u00e9ciation qualitative des articles et posts, \u00e9valuation de la part de voix des influenceurs et KOLs, analyse des KPI.
\n– Cr\u00e9er une strat\u00e9gie de contenu.<\/p>\n

Elle sera suivie de la mise en place d\u2019une cellule de crise, puis d\u2019un bilan \u00ab\u00a0apr\u00e8s-crise\u00a0\u00bb.<\/p>\n

Comment veiller \u00e0 votre e-r\u00e9putation et g\u00e9rer la crise sur les r\u00e9seaux sociaux ?<\/strong><\/p>\n

\"Intelledata\"\u00c0 l\u2019heure o\u00f9 les scandales li\u00e9s aux effets ind\u00e9sirables sont de plus en plus m\u00e9diatis\u00e9s via les r\u00e9seaux sociaux, Universal Medica group a mis en place une m\u00e9thodologie pour anticiper et g\u00e9rer la crise.<\/p>\n

Avant la crise : veille et e-r\u00e9putation<\/u>
\nGr\u00e2ce \u00e0 notre solution de veille et analyse des r\u00e9seaux sociaux\u00a0:\u00a0Intelledata\u00ae<\/sup><\/a><\/p>\n

Notre m\u00e9thodologie de gestion de crise\u00a0:<\/u>
\n– Analyse, \u00e9valuation des risques et pics d\u2019alerte
\n– Strat\u00e9gie de contenu
\n– Cellule de crise (information m\u00e9dicale et disease community management)<\/p>\n

Contactez-nous pour revoir le replay ou recevoir la pr\u00e9sentation : info@universalmedica.com<\/p>\n","protected":false},"excerpt":{"rendered":"

Qu\u2019est-ce que la E-r\u00e9putation\u00a0? La E-r\u00e9putation est l\u2019image que donne une entreprise, une marque, un service, une organisation ou un individu, \u00e0 travers son comportement et sa communication. L\u2019ensemble de ces informations sont transmises \u00e0 travers les r\u00e9seaux sociaux, plateformes web, ou tout autre contenu mis en ligne. Positive, elle am\u00e8nera \u00e0 une bonne r\u00e9putation […]<\/p>\n","protected":false},"author":1,"featured_media":687,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[30,129],"tags":[],"class_list":["post-946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-evenement","category-information-medicale"],"acf":[],"yoast_head":"\nWebinar : E-R\u00e9putation et gestion de crise sur les r\u00e9seaux sociaux - Universal Medica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.universalmedica.com\/fr\/webinar-e-reputation-gestion-de-crise-reseaux-sociaux\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webinar : E-R\u00e9putation et gestion de crise sur les r\u00e9seaux sociaux - Universal Medica\" \/>\n<meta property=\"og:description\" content=\"Qu\u2019est-ce que la E-r\u00e9putation\u00a0? La E-r\u00e9putation est l\u2019image que donne une entreprise, une marque, un service, une organisation ou un individu, \u00e0 travers son comportement et sa communication. L\u2019ensemble de ces informations sont transmises \u00e0 travers les r\u00e9seaux sociaux, plateformes web, ou tout autre contenu mis en ligne. 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