The French National Authority for Health (HAS) has recently published a press release on possible ways to reduce the influence of promotional activities on health products.
The meeting between health professionals and industry representatives for the promotion of health products is regulated in various ways around the world. In order to establish a state of knowledge on the impact of direct marketing practices, the HAS analysed 199 studies and 12 systematic reviews published between January 2004 and December 2018 in over 30 countries.
The analyses confirms that there is a link between promotional activities and prescriber behaviour…
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